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4. Analyze & Report
Welcome
What to expect in this course
About the instructor
Resources
WEEK 1 | Module 4.1: Web Analytics - Introduction
IN CLASS: Introduction to Google Analytics
Lesson 1. Audience report (12:22)
Lesson 2. Acquisition report (12:26)
Lesson 3. Behavior report (10:29)
Lesson 4. Conversion report (9:56)
End of the week quiz
WEEK 2 | Module 4.2: Web Analytics - Customers & Segments
IN CLASS: Segment, compare and analyze
Lesson 1: Using standard segments (2:49)
Lesson 2: Using standard segments (1:07)
Lesson 3: Building segments (11:16)
Lesson 4: Conversion reports (4:04)
End of the week quiz
WEEK 3 | Module 4.3 | Looking at the right metrics
IN CLASS: Introduction to Google Analytics Dashboards
Lesson 1: Date ranges and scorecards (12:51)
Lesson 2: Grouping and bar charts (10:16)
Lesson 3: Tables and filters (3:39)
Lesson 4: Building your own dashboard
End of the week quiz
IN CLASS: Segment, compare and analyze
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