What is the Program about?
The Campaign Blueprint Training equips marketing leaders, teams and entrepreneurs with the Blueprint system to grow sustainably from within.
You will learn how to:
- Guide ideal buyers through the discovery, consideration, decision and onboarding process.
- Reach them where they are with the content that helps solve their problem and purchase.
Who should join?
This program is designed for marketing leaders, consultants, and entrepreneurs who:
- Feel stuck with fragmented tactics and unpredictable results
- Need a structured, proven system to generate revenue growth
- Want to take control inhouse instead of relying on agencies
What will you achieve?
By the end of the program, you would be able to:
- Segment your Customers and target them with the right message
- Map campaigns to buyer journeys - not funnels
- Complete Competitive Audits - to find the gaps & opportunities
You’ll walk away with a repeatable campaign-planning process to drive pipeline growth.
Program Details
On-Demand program consisting of 3 Modules so that you can go at your own pace.
Live Session Videos, Presentations, Guidebooks, Templates and AI Tools all included.
Strategy: From assumptions to insights
Build and manage lead and demand generation programs and account based marketing. How to optimize conversion and increase retention and referrals.
- Campaign Strategy, Goals & Types
- Buyer Journey & Segmentation
- Content Strategy & Creative Briefs
Creation: From chasing leads to addressing needs
How to address the customers questions in all stages of the customer journey. Connect, interact and guide the customer through their discovery and decision phases.
- Bowtie Journey Paths
- Customized Messaging & Storytelling
- Campaign Outlines
Optimization: From one-offs to repeatable growth
Introducing key concepts behind performance improvement, experimentation logic, and dashboard interpretation — the “Why + What” of optimisation. Measure funnel health and turn insights into clear, actionable test plans.
- Campaign Performance & Audits
- Hypothesis & Test Design
- Running & Managing Experiments
Curriculum
- Introduction: Masterclass Recording (48:12)
- 2.1 Bowtie Funnel Journey & Campaign Objectives (0:42)
- 2.2 Customised Messaging Strategy (5:12)
- 2.3 Persuasive Storytelling (5:45)
- 2.4 How to Write your Content & Creative Brief (4:17)
- 2.5 Designing Campaign Outlines - a practical approach (5:42)
- 2.6 Best Practices for Organising Campaigns (6:04)
- Test your knowledge
What our clients say about the program
Mary Nagle - Senior Marketing, Advertising and Communications Leader
“An excellent course for any marketing team looking to level up. It eliminates the guesswork from B2B communications and provides a comprehensive suite of templates you’ll return to throughout your career.”
Nathi Nonyane, Founder & Managing Director, Your-Customer
"Attending Comarketers’ webinars on building a marketing campaign has been incredibly valuable. The sessions are well-structured, practical, and filled with actionable insights that I could immediately apply to my business. What stood out most was how they break down complex marketing concepts into simple, effective strategies that drive real impact. Comarketers is a true partner for anyone serious about building campaigns that not only reach audiences but resonate with them.”
What is the Program about?
The Campaign Blueprint Training equips marketing leaders, teams and entrepreneurs with the Blueprint system to grow sustainably from within.
You will learn how to:
- Guide ideal buyers through the discovery, consideration, decision and onboarding process.
- Reach them where they are with the content that helps solve their problem and purchase.
Who should join?
This program is designed for marketing leaders, consultants, and entrepreneurs who:
- Feel stuck with fragmented tactics and unpredictable results
- Need a structured, proven system to generate revenue growth
- Want to take control inhouse instead of relying on agencies
What you'll achieve
By the end of the program, you would be able to:
- Segment your Customers and target them with the right message
- Map campaigns to buyer journeys - not funnels
- Complete Competitive Audits - to find the gaps & opportunities
You’ll walk away with a repeatable campaign-planning process to drive pipeline growth.