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Campaign Blueprint Training Program
1: Building a Campaign Strategy that Converts
Introduction: Masterclass Recording (48:20)
1.1 Campaign Strategy, Campaign Goals & Types (6:52)
1.2 Buyer Journey & Segmentation (7:04)
1.3 Competitive Audit (6:10)
1.4 Content Audit & Strategy (6:20)
1.5 Campaign Strategy Mapping (5:20)
1.6 Content & Creative Briefs (4:14)
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2. Learn to Create Campaigns that Fuel Growth
Introduction: Masterclass Recording (48:12)
2.1 Bowtie Funnel Journey & Campaign Objectives (0:42)
2.2 Customised Messaging Strategy (5:12)
2.3 Persuasive Storytelling (5:45)
2.4 How to Write your Content & Creative Brief (4:17)
2.5 Designing Campaign Outlines - a practical approach (5:42)
2.6 Best Practices for Organising Campaigns (6:04)
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3. Unlocking Growth Through Campaign Optimisation
Introduction: Masterclass Recording (52:33)
3.1 Campaign Optimisation Foundations (3:50)
3.2 Campaign Performance & Audit (8:43)
3.3 Hypothesis & Test Design (6:24)
3.4 Running & Managing Experiments (6:19)
3.5 Result Analysis & Iteration Loop
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Introduction: Masterclass Recording
Live Training Session
Overview Slides
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