Goal

Understanding what makes an effective briefs

What you will learn

• Understand the difference between a content brief and a creative brief
• Explain the purpose of each type of brief in a campaign strategy
• Understand the difference between a content brief and a creative brief
• Explain the purpose of each type of brief in a campaign strategy
• Identify the key components of an effective brief
• Recognize the impact of good briefing on creative quality and consistency
• Prepare to brief internal or external teams for content creation

Lesson Walkthrough

Additional Resources

Lesson 6: Slides - Content & Creative Briefs

Lesson 6: Learning Guide