Goal

Craft your own integrated campaign strategy within a B2B context.

What you will learn

• Understand how to build an integrated campaign strategy using the Campaign Strategy Canvas
• Align content formats, messaging, and channels across buyer stages and personas
• Learn how to map multi-format content and multi-channel touch points into one cohesive flow
• See how campaign strategy mapping builds the bridge between planning and execution

Lesson Walkthrough

Additional Resources

Lesson 5: Slides - Campaign Strategy Mapping

Lesson 5: Learning Guide

Growth Strategy Template

Campaign Calendar Template