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3. Drive traffic with SEO
Module 3.1: Introduction to SEO & On-page SEO
IN CLASS: Introduction to SEO
Lesson 1: Tools for SEO (38:00)
EXERCISE: Lesson 1
Lesson 2: On-page SEO introduction and Title tags (31:14)
EXERCISE: Lesson 2
Lesson 3: Meta Descriptions and Headers (26:40)
EXERCISE: Lesson 3
Lesson 4: Image Optimization (13:27)
EXERCISE: Lesson 4
Lesson 5: E-A-T (35:34)
EXERCISE: Lesson 5
Module 3.2: Technical SEO
IN CLASS: Introduction to Technical SEO
Lesson 1: Search Engines and Crawling (32:57)
EXCERCISE Lesson 1
Lesson 2: Indexing and the structure of the site (34:50)
EXERCISE Lesson 2
Lesson 3: Breadcrumbs and Structured Data (19:49)
EXCERCISE Lesson 3
Lesson 4: Redirects and Status Codes (32:15)
EXCERCISE Lesson 4
Lesson 5: Website speed and Website security (30:39)
EXCERCISE Lesson 5
Module 3.3: Keywords & Backlinks
IN CLASS: Introduction to keywords & Backlinks
Lesson 1: Introduction to keywords (17:09)
EXCERCISE Lesson 1
Lesson 2: Keyword Analysis (26:41)
EXERCISE Lesson 2
Lesson 3: Keyword Gap analysis (26:26)
EXCERCISE Lesson 3
Lesson 4: Introduction to backlinks & backlink analysis (40:19)
EXCERCISE Lesson 4
Lesson 5: Backlink gap analysis (20:55)
EXCERCISE Lesson 5
Lesson 2: Indexing and the structure of the site
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